A new shop that specialises in grooming products for dogs has opened in Clapham.

Wild For Dogs came into being when founder Laura Sarao was left nonplussed by the ingredients and poor quality of grooming products available to buy for her new puppy, Coconut.

Driven to create a safe and effective product, Laura applied her more than 12 years experience in the skincare industry to filling the gap in the market.

The resulting product range she developed is natural and organic, as well as sustainable, vegan and cruelty-free.

Wild For Dogs sells natural and organic dog grooming products that are also sustainable, vegan and cruelty-free (Credit: Wild For Dogs)

Handmade and - in the case of online orders - dispatched by Laura herself, the four-legged friendly products include dog shampoo, dog conditioner, and the ever-essential Bathtime Buddy Lickmat to help Fido comply with the process.

At 4 Lavender Hill, Wild For Dogs is perfectly placed to capture the muddy paws of pups post-walks on Clapham Common and Battersea Park.

Pop in to meet Laura and browse the product range.

Click here for Wild For Dogs online.